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Rural Grocery Initiative

Marketing

Marketing tools include resources for developing marketing and business plans as well as improving connections with local buyers, growers, and the community.

Lack of Community Support 

 

Lack of Community Support

CECD RGI Challenge Document; Lack of Community Support. This document is a summary page created by the KSU Center for Engagement and Community Development detailing the challenge and possible solutions related to strengthening community support.

Marketing Must Haves

 

 

Marketing Must Haves

Five Marketing Must-Haves is a quick reference tool produced by Vistaprint™ detailing basic business marketing essentials.

Marketing & Business Plan at KSU

 

Marketing & Business Plan at K-State

The College of Business Administration, Marketing Department has classes that engage student teams with real-world projects. Follow these steps to discover if working with K-State students to develop you business and marketing plan is a good fit for your business.

Marketing Your New Business

Marketing Your New Business

The U.S. Small Business Administration provides resources and tools to assist small businesses in the US develop a marketing plan.

Developing a Marketing Plan

Kansas Rural Center

Marketing Local Farm Products

This group of documents, created by the Kansas Rural Center, provides ideas and templates for a grocer to work effectively with producers for sale of locally grown products.

Know Your Farmer Know Your Food

Know Your Farmer Know Your Food

This database of resources and information is designed by the United States Department of Agriculture to assist farmers, ranchers, other businesses, communities, and individuals looking to build or take advantage of local and regional food systems.

 

 

Buy Local Ad Campaign: These posters were developed by Sarah Green, Independent Writer and Editor, for the Rural Grocery Tool Kit. They can be printed and posted to serve as a reminder to customers and community members of the importance of shopping locally.

Buy Local Ad 1 Buy Local Ad 2 Buy Local Ad 3 

 


Business Planning Tools:

Kansas SBDC Online Business Plan Tool and Training

Kansas SBDC Online Business Plan Tool and Training

This tool is a combination online orientation and training on the key elements of creating a business plan, operations plans, industry analysis, contingency plans, budgeting, numerous templates and worksheets for planning marketing campaigns, cash flow, sales forecasts, break even analysis, and more! A useful link when getting ready to start a business!


Web Resources:

MoreBusiness

MoreBusiness.com

An award-winning, one-stop resource website for entrepreneurs. Created in 1994, MoreBusiness.com is filled with sample business plans, marketing plans, templates, sample contracts and business agreements to help entrepreneurs start and grow a small business. MoreBusiness.com is part of a series of sites run by Khera Communications.


Consultation Assistance:

NetWork Kansas

 

NetWork Kansas

NetWork Kansas is a 501c3 nonprofit organization dedicated to developing an entrepreneurial ecosystem in Kansas that connects aspiring, emerging, and established businesses to a wide network of business-building resource organizations across the state. NetWork Kansas provides small businesses and entrepreneurs with free, easy access to the resources they need to succeed.

Kansas Small Business Development Center

The Kansas Small Business Development Center

The KSBDC is a partnership program with the US Small Business Administration (SBA) and the Kansas Dept. of Commerce. The KSBDC is partially funded by the US Small Business Administration. KSBDC offices are located across the state of Kansas. Contact an office near you!


Marketing Online:

ScoopIT!

ScoopIT!

An online blog site that provides advice, examples of blogs, and techniques for building an online community.


Related Research:

Online Grocery Opportunity

 

 

Online Grocery Opportunity

The Online Grocery Opportunity: This document, created by the Hartman Group Research Consulting, is a white paper exploring the future of on-line grocery ordering and services.

 

Market AssessmentBusiness Organization
FinancialBusiness ManagementFood Suppliers


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